The partnership was achieved through a communication campaign under the name "االليرة بتشبّع" with the aim to raise donations to cover the funds to the families in need.
The National Poverty Targeting Program (NPTP) was initially designed to provide social assistance to the poorest and most vulnerable Lebanese households based on transparent criteria that assess each household’s eligibility to receive assistance. Now more than ever, there is a need to cover the largest number of the poorest families in Lebanon who cannot even secure their basic needs of food.
The NPTP is an ongoing social assistance program developed by the Office of the President of the Council of Ministers to support the most vulnerable Lebanese families living beneath the extreme poverty line, based on transparent criteria and proper needs-assessment.
The program provides holistic support in three core areas: Health, Education, and Food assistance.
The fundraising focuses on one element, which is the food assistance because it is considered as an emergency measure to cater for the basic needs of vulnerable families.
The NPTP targets Lebanese families living under the extreme poverty line which is 4$/day/person.
In 2018, the initial needs assessment was conducted to generate a target of beneficiaries that most require the direct food assistance. In 2018, it was reported that 30% of the Lebanese population were living beneath the poverty line, and accordingly the NPTP established a target of 44,000 households in Lebanon to benefit from the Electronic Food Voucher Card System. However, and due to a shortage of funds, only 10,000 families received the benefits of the e-vouchers in 2018. Therefore, in 2019, other UN agencies joined the program to financially support the NPTP and to top up the food cards distributed; eventually benefitting 15,000 families in this year.
NPTP was created by the Office of the President of the Council of Ministers. As a matter of fact, it is the only anti-poverty social scheme created by the Lebanese government since 2012.
The technical partners of the NPTP are the World Food Programme (WFP) and the World Bank. Note that the UN Global Compact Network Lebanon (UNGC Lebanon) just recently joined this initiative.
The World Bank financially enhances the social assistance and expands coverage of the program, while the WFP provides and implements the electronic food voucher cards system.
UNGC Lebanon joined the NPTP because the situation today calls for a serious crowd-funding campaign to cover the essential food program and increase the number of benefiting families from 15,000 households to at least 20,000 to 25,000 families.
UNGC Lebanon launched the الليرة بتشبع campaign to receive donations for an entire two-month period from not only local citizens but also the Lebanese diaspora through a website created just to track donations for the NPTP https://www.globalcompact-lebanon.com/donate/.
UNGC Lebanon focuses on the private sector in Lebanon. The UNGC Lebanon is a UN affiliated network, which comprises more than 140 of the largest and most credible businesses in Lebanon, under the leadership of their progressive CEOs, working to support various social and environmental projects. The private sector in Lebanon was keen in assuming a distinctive responsibility in endorsing this campaign. Therefore, the support of the private sector is fundamental and indispensable as we kick-off the crowdfudning campaign.
The الليرة بتشبع campaign is designed to scale up the food assistance, and to top up the distribution of the electronic food vouchers to reach more households suffering from both poverty and hunger. The aim is to reach at least 20,000 to 25,000 of the poorest families and provide them with food vouchers and food supplies by the end of June 2020, through the same mechanism of electronic food vouchers that is monitored by the World Bank and the WFP.
In 2018, the poverty rate in Lebanon was reported as 30% of the population. Today, and with the exacerbating economic crisis and the social repercussions of the corona-virus pandemic, the poverty rate in Lebanon has escalated to an alarming 45%, with almost half of the population living beneath 4$/day. Economic experts stated that the poverty rate could exceed 50% in the near future.
By donating as many or as less as 1,000 LBP you will be making a difference. Afterall, donations will be received from all people interested in supporting this national initiative. Eventually, Lira after a Lira will add up to a considerable amount, and this is the motive behind our social media campaign ليرة ورا ليرة to encourage donations from as many people as possible, regardless of the amount contributed. This is the website link to donate to the NPTP.
Yet, what we encourage most is to keep on spreading the word because the better the outreach the better our chances of providing the food benefits to the accumulating families that have limited financial capacity to even acquire basic food.
In parallel to the الليرة بتشبع crowdfunding website, a social media campaign will be launched on Instagram, Facebook and Twitter and will involve around 100 social media influencers that will promote the slogan of ليرة ورا ليرة, which advocates that one Lira is enough to make a difference if everyone contributes with the minimum amount.
Do not just like their posts, help them spread the word all over social media as well so that more people are encouraged to visit the website to donate.
In addition, a TV commercial will run on all Lebanese TV outlets, promoting and explaining UNGC Lebanon’s الليرة بتشبع campaign. In spite of the unfortunate situation of the Covid-19 pandemic, which has led people to stay at home, these TV commercials will have a bigger outreach to a maximum number of Lebanese households. This in turn, will increase the overall needed outreach and donations.
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